Research: Music video analysis 8: Red Hot Chili Peppers- Dani California [2009]

Planning: star image: costumes

Planning: Star image- possible hairstyles

Research digipaks 2: Arctic Monkeys

Research digipak 1: Nirvana

How this research influenced my planning and creativity:

• I would like to make my fonts, even if they are different have some sort of similarities (kerning...)
• Use photos that appear natural and not forced, such as these when the band is performing
• I really like the way the song titles at the back are not in the middle, and might experiment with something like that

Planning: TA profiling

Greta M's Slidely by Slidely Slideshow

I believe that the intended target audience for our product will not be a niche audience, as a large social group will be able to fit into our TA, and that is because of  the age that we will target, which is 16-25 year olds, and most of them at this age aspire to reach some sort of dream, work-wise, or just in life in general.However, eventhough they are aspirers, at this moment they are lower/middle class, as they will probably have no/little experience, possibly blue collar workers.
We will target both males and females in order to make this product more appealing to a bigger audience. Since we are targeting a young, modern audience that is highly active on social media and is technology aware, we are expecting them to be a highly active audience, and due to this, we will have to include a lot of links to popular social media links, and maybe even create social media profiles for our stars.
Because there is a high chance that a high number of our audience will be interested in change, being a better version of themselves, wanting to travel, we will try and incorporate that within our music video, and we will try and incorporate the moving forward, the change for the better.
Although we would love to incorporate all ethnic groups, they are not common within our living area and therefore there is a high chance that we will not be able to be ethnically diverse within our music video due to that.
Although we might lose some possible audience due to that, I still believe that our audience will be broad, and not just local. I believe the main concerns that our audience will have in life will be financial, possibly like most people that age, worrying about the future, and some might be struggling with their identity, as teenagers of such age have still not found out who they are, and I would really like to address this issue that they face within our music video.